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18/07/2007
EU court rules in favour of Anheuser-Busch
Anheuser-Busch, the US beer giant has won its latest battle against Czech brewer Budejovicky regarding use of trademarks such as Budweiser today.
The European Union’s second highest court, Court of First Instance, has ruled in favour of the US brewer in a case that was taken by Budweiser Budvar over various trademarks linked to the Budweiser brand that has been running since 1996.
Successive Czech governments have dismissed the idea of privatization on concerns the company would be bought by Anheuser-Busch and lose the trademark, or its position in export markets, in favour of the American firm.
In a statement the Court of First Instance said "The Court of First Instance dismisses actions in proceedings taken by Budejovicky against Anheuser-Busch concerning the use of community trademarks,"
Budejovicky has been involved in a battle with its US rival after the global giant was granted the right in 1996 to register terms such as Bud and AB Genuine Budweiser King of Beers as trademarks across the 27-nation bloc.
Anheuser-Busch, the largest US brewer, sells beer under the "Budweiser" and "Bud Light" brands, competing with the "Budweiser Budvar" brand used by the Czech brewer. The Czech firm also sells a strong lager under the "Bud Super Strong" brand.
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